Sales Guide

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The Sales Process

Sale by Private Treaty

The traditional method of sale for residential property is by private treaty. The agent establishes a guide price, markets the property, obtains and negotiates offers, agrees a sale and progresses to completion.

This is a step-by-step guide to the service you can expect to receive when you invite Masons to come and undertake a market appraisal of your home.


  • An agent from Masons will come and appraise your property. They will consider your property’s condition, location, strong and weak points, suggest a marketing plan and advise you on the best method of sale.

  • You instruct Masons and a written agreement is drawn up between both parties.

  • Photographs are arranged to be taken and an Energy Performance Certificate and floor plans are arranged to be created, where agreed.

  • The sales particulars are produced.

  • Marketing your property commences - Through extensive advertising in both local and countywide publications, the internet, Masons website and major property portals.

  • Particulars of your property are emailed/posted to our database of buyers with the most active and serious buyers contacted by telephone.

  • Viewings are arranged - these can be accompanied, unaccompanied or open house.

  • Offers are negotiated and discussed with you until an agreed price is accepted.

  • Solicitors are instructed.

  • The sale is progressed to exchange of contracts and a completion date is agreed.

Sale by Informal Tender

Selling a property by informal tender involves buyers being invited to submit competitive bids by a specified date. The bids are put forward in a sealed envelope, so buyers are unaware of what their rivals are bidding. All the tenders are reviewed with the vendor, who then chooses the most favourable tender. Solicitors are then instructed and the sale is progressed in the usual way. It should be noted that informal tenders are not legally binding until contracts are exchanged. This form of sale works well if a vendor wishes to sell within a certain timeframe as it brings matters to a head quickly, and settles the best sale in a competitive situation.

Key Contacts

 Simon Demery

 Sam Williams


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